The Quarry Golf Course

Where It Began

Prior to the upcoming golf season of 2024, The Quarry reached out to our web design team at Fairway to develop a new website to more effectively showcase their prestigious golf course and event venue.

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Identifying The Challenge

The Quarry's reputation for excellence is evident throughout, from its upscale clubhouse to its gorgeously maintained fairways and greens. While they were confident in the value they offered their members, they saw their website as a key area that needed to better reflect that quality. Built at the time of the course's opening in 2012, their previous website lacked the functionality of a professional modern day website including mobile-friendliness, fast load speeds and convenient navigation. Additionally, it simply didn't include enough information to properly highlight the extensive list of amenities they have to offer.

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Brand-First Website Design

From the classic blue and green palette, to the beautiful course imagery, The Quarry had plenty of stunning branding assets to utilize. It was important to maintain the same household colours, logos, and fonts that have become a staple of their appeal since their inception. While preserving the effective elements of their existing branding, our design team introduced a fresh, modernized look that focused on highlighting the beautiful imagery and amenities of the course. With so many of their customers booking tee-times from their phones, their new website now includes a completely revamped mobile interface aimed at providing a seamless booking experience for golfers on the go.

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Addressing Site Functionality

Any great website doesn't just focus on the look. Accessibility and UX play a major role in the success of a an effective website design. The Quarry's new website unveils a smoothly animated navigation that allows site visitors to traverse the website with ease. Site visitors can also access the convenient "course amenities" carousel found on the homepage. Our team provided rigorous performance testing and strategic site optimization that resulted in vastly improved load times so customers can quickly access and operate the website.

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New Benefits & Features

The Quarry's new website comes packed with new features including:

• ‍Tour The Course Gallery: The extensive "Tour the Course" experience allowing visitors to view every hole of the golf course in-depth with images, course details, and video flyovers.
• News & Events: The News & Events area provides a consistent feed of the current and upcoming events hosted at the course.
• New Pages & Content: The Quarry's website has been completely transformed with updated content and the addition of several new pages like Discover The Quarry, Pro Shop, and more.

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Where We Are Now

[Updated]  Now engaged in their 2025 season, the team at The Quarry is now 1 year into their new web presence and boasting a big uptick in site visitors, directly resulting in an increase in tee-time and event bookings. Our team at Fairway stays in close contact with The Quarry's administration to assist when needed and help continue to grow the site.